Dynamo PR wins new brief with Canonical to promote Ubuntu

Dynamo PR has been appointed as the UK agency of record for Canonical, the company responsible for the open source software platform Ubuntu.

The agency won the brief after a four-way pitch and will be tasked with promoting the Ubuntu platform to a wider audience, with the brief to target consumer-facing as well as business and tech media, reports Gorkana.

Dynamo will provide advice on events and opportunities that highlight the operating system's strengths, as well as its ability to run on multiple platforms, with the aim of promoting brand awareness among a larger community.

Caroline Tarbett, PR and analyst relations manager at Canonical, said Dynamo was selected for the work after demonstrating its understanding of the brief, as well as matching the client in terms of its culture and outlook.

Alexis Dalrymple, head of media at Dynamo PR, said: "Canonical's vision and ambitions make it one of the most exciting technology companies to work with."

Other tech sector Dynamo clients include HTC, Yelp, AppsWorld, WildTangent Games and SwiftKey.