Pegasus launches integrated campaign for Bayer Animal Health

Pegasus has announced the launch of a new integrated multi-channel campaign for longstanding client Bayer Animal Health.

The campaign centres around a television advert showcasing the lifelong bond between a dog owner and his pet, with the aim of promoting the client's flea and worm protection products Drontal and Advantage, reports PRWeek.

Pegasus was selected for this campaign after working with Bayer on PR briefs for several years, prompting the client to ask the agency to pitch for this work against several companies.

The TV advert aired for the first time earlier this week, with additional activity covering a range of other channels, including social media, digital ads, a new website and a dedicated stand at Crufts.

Pegasus creative director Stuart Hehir said: "The Bayer Animal Health team has shown great faith and trust in us to create a campaign that is ambitious, truly integrated and different from anything that's gone before in this sector."

The campaign was devised in-house by Pegasus, working in collaboration with Bayer, with the advert shot in Cape Town and produced by film production company Great Guns.