ICC London sets up new technology centre to stimulate health PR innovation

ICC London is encouraging its pharmaceutical sector clients to think digitally through the establishment of a new in-house technology centre.

Dubbed The Garage, the centre will host innovation labs for healthcare clients across Europe to help pharma businesses to explore and utilise the latest technological advancements in their approaches to comms.

The aim of this undertaking is to showcase the potential of such innovations to clients and to help them develop their own ideas and prototypes, with 3D printing, connected clothing, brain sensors, augmented reality and connected devices all set to be discussed.

All of these trends offer potentially significant opportunities to the pharmaceutical industry, but are not currently being utilised to their maximum potential, according to the agency.

ICC London digital director Faisal Ahmed said: "As 'what is possible' continues to evolve, we believe pharma in particular has much to gain by harnessing these capabilities wisely."

Part of the FCB Health company, ICC is a full-service healthcare communications agency with offices in London and Zurich.