FleishmanHillard wins new global brief with Bose

FleishmanHillard has been handed a new global brief by Bose, a leading manufacturer of audio equipment.

Following a competitive pitch, the agency will be tasked with amplifying the Bose brand on a worldwide basis, with the brief to be led from FleishmanHillard's Boston office, reports PRWeek.

Organising the work from Boston makes logistical sense, as Bose's global headquarters are situated in Massachusetts. The European component of the account will be led by FleishmanHillard Fishburn, the London agency created by the merger of the UK operations of fellow Omnicom agencies FleishmanHillard and Fishburn last November.

Bose employs more than 11,000 people worldwide and is one of the world's most prominent creators of audio systems, speakers and headphones. It is seeking to bolster its brand profile in the face of increased competition from brands such as Beats by Dre.

It represents a significant new contract win for the FleishmanHillard Fishburn business, which became one of the top ten PR agencies in the UK following the completion of the merger last year.