Golin wins European brief with Texas Instruments

Golin has expanded its relationship with longstanding client Texas Instruments with a new European contract.

The agency has been awarded a media relations and content marketing brief covering the UK, France, Germany and Italy, with the aim of raising awareness and creating thought leadership around the semiconductor manufacturer's systems innovations.

Focused on the automotive and industrial markets, the brief represents a step forward in Golin's long-term relationship with the client, which began more than 17 years ago in the US.

Golin will utilise its real-time engagement centre The Bridge to accelerate Texas Instruments' digital and social media programme and increase its brand profile across Europe.

David Prosser, director of marketing and communications for Texas Instruments in Europe, the Middle East and Africa, said: "Golin's expertise in technology and relentless focus on content marketing in Europe offers us a fresh approach to communications and the resources we need to take our communications to the next level."

The firm was named large consultancy of the year, agency of the year and best global international agency by PRWeek in 2015.