Cello Health Insight appoints new head of digital

Cello Health Insight has announced the appointment of Damian Eade to the newly-created role of global head of digital.

This will mark Mr Eade's second spell with the agency he originally joined as a director and digital lead back in 2002, before eventually leaving in 2014 to serve as head of healthcare at the London-based firm Kiosk, reports PMLiVE.

He subsequently became Kiosk's managing director, but has now chosen to return to Cello Health Insight to help the company develop an integrated digital approach that will underpin its future work.

The agency has a strong history of proactively utilising innovative digital methodologies such as mobile research, online communities and digital pathways in its healthcare market research.

Jane Shirley, Cello Health Insight's joint chief executive officer, said: "We are delighted to welcome back Damian to lead our digital team and further advance the boundaries of Cello Health Insight's digital offer."

Cello Health Insight is the marketing research arm of Cello Health and has been operating since 1983.