Exact Ventures appoints new digital marketing and communications agency

Market intelligence firm Exact Ventures has appointed digital marketing and communications agency Liberty Communications to boost its brand.

The agency will be tasked with the responsibility of overhauling its website and running PR and social media campaigns to increase brand visibility, Gorkana reports.

Greg Collins, founder and principal analyst at Exact Ventures, said it chose Liberty as it has close connections with major industry events such as Mobile World Congress. 

Furthermore, he stated that it has lots of expertise in markets in which Exact Ventures is active.

Mr Collins said these two qualities ensured that Liberty "really stood out" when the decision was being taken.

Dee Gibbs, founder and global chief executive at Liberty, added that her organisation is "very excited" to be working with Exact Ventures to "push their brand forward".

"With our global reach and deep understanding of the technology industry, Liberty is well placed to support Exact Ventures with its goals," she commented.