Octopus hired by UK cybersecurity company Nuix

Octopus has won a new contract with the UK cybersecurity and risk management firm Nuix, which is looking to bolster brand awareness.

The agency will be tasked with developing content-led thought leadership campaigns to help increase the profile of the Nuix brand among key UK IT decision-makers, allowing the client to get ahead in a highly competitive market, reports Gorkana.

Octopus was selected for this brief on the basis of its proven track record in the security and enterprise software space, as well as the understanding it showed of Nuix's business, target audience and goals.

This comes as Nuix prepares to oversee a number of key product launches in 2016, coming as part of its wider plans for growth.

Laura Slade, group director at Octopus, said: "We're excited to be working with the Nuix team to deliver exciting, engaging and thought-provoking campaigns that drive results and support Nuix's wider growth strategy."