Rooster appointed to raise awareness of Upday in UK

Rooster has been handed a new contract by Upday, the news platform developed by Axel Springer and Samsung.

The brief will focus on business-to-business media relations and will see Rooster work to build brand and product awareness in the UK, positioning Upday as a leading industry innovator in the UK media and advertising trade sector.

Consumer PR will be a secondary focus of the project, with the agency set to identify relevant opportunities in tech titles and columns, while taking responsibility for content development and management of Upday's English blog.

The Upday platform provides a combination of human-curated and algorithm-generated targeted news. It was launched as an integrated feature of all flagship Samsung devices in March.

Rooster has been hired for this brief as the brand prepares to launch a new mobile advertising offering in June 2016.

James Brooke, managing director at Rooster PR, said: "Upday's offering for both users and publishers is genuinely unique, with the brand also set to revolutionise the mobile advertising space."