Red Consultancy wins UK comms brief with WorldRemit

Red Consultancy has been handed a new brief by the up-and-coming tech company WorldRemit following a competitive pitch.

The agency has been appointed as WorldRemit's UK comms agency partner and will work to raise brand awareness among its target audience in the UK, as well promoting its work to potential investors and other stakeholders in the tech world, reports Gorkana.

WorldRemit offers an app to let people send money instantly to recipients in other countries. It was recently listed as the fastest-growing tech company in the UK by Deloitte.

The company said it selected Red Consultancy for this consumer and industry brief due to the wide-ranging sector expertise and creativity it was able to demonstrate during the pitching process.

Red's consumer managing director Emily Morgan said: "For WorldRemit, we created a truly blended team from across our agency to allow us to deliver tailored comms for industry as well as migrant audiences."

It was also announced this week that Red Consultancy has been shortlisted for the SABRE Award for EMEA consumer PR consultancy of the year. The winners will be announced later this month.