Red Lorry Yellow Lorry wins global PR brief with MassChallenge accelerator

Red Lorry Yellow Lorry has been handed a new brief by MassChallenge, a startup accelerator with locations in the UK, Boston, Israel, Mexico and Switzerland.

The tech PR specialist has been appointed as MassChallenge's new global PR partner, thanks to the agency's proven media and content expertise. The aim of the brief will be to help MassChallenge promote its work and vision.

To date, MassChallenge has helped 835 startups raise around $1.1 billion (759.78 million pounds) in funding, generate more than $520 million in revenue and create more than 6,500 direct jobs.

Companies that have benefited from the accelerator's support include up-and-coming brands such as Handy, Flywire, Turo, Pronto and Timelooper.

Rob Ettridge, partner at Red Lorry Yellow Lorry, said: "We're really looking forward to telling the stories of this unique network, with its startups, entrepreneurs and high-profile partners."

This comes after the agency was also recently appointed as the new global strategic communications partner of the Internet Watch Foundation.