Manifest hired to support launch of social music app Crowdmix

Manifest has been appointed as the retained comms agency of Crowdmix, a new social crowd platform that is launching in the UK this summer.

The app works by connecting individual users within active crowds through shared interests, with the aim of bringing artists, brands and their communities closer together, reports Gorkana.

Manifest, which is already providing strategic brand consultancy for the app, has been briefed to help support the launch of the Crowdmix platform by developing a brand manifesto and strengthening its global messaging structure.

It will also advise the client on content strategy, influencer relations and corporate communications.

Crowdmix selected Manifest for this brief based on its understanding of the brand's aims and working culture.

Alex Myers, founder and group chief executive officer of Manifest, said: "Crowdmix is not simply trying to compete within an existing market, it is redefining the concept of using technology to promote shared cultural experiences."