Hotwire appoints first creative director for UK business

Hotwire has announced the appointment of Jamie Readon as its new creative director, driving the agency's strategy to help deliver creative, integrated campaigns.

Mr Readon has stepped into the newly-created role within the agency's UK business's dedicated innovation team, Hotwire Labs, to deliver campaign ideas for Hotwire's roster of clients, which includes Travelex and Intel Security.

He can boast more than 15 years of experience in advertising, marketing, online comms and broadcasting, having created, launched and managed campaigns for the likes of Universal Studios, Nissan, BSkyB, Cadbury, Ubisoft and Google.

Mr Readon's former employers include Digitas, Freeform London, Ogilvy and BBH, and he has won several Drum DADI awards over the course of his career.

Hotwire's UK managing director Matt Cross said: "Harnessing his raw talent and incredible experience working with some of the biggest global brands gives us the potential to deliver even bolder, more creative and integrated campaigns to our clients."

Mr Cross became the new managing director of Hotwire's UK business last month.