Yellow Jersey PR wins new brief with eg solutions

Yellow Jersey PR has been handed a new brief by eg solutions, with the aim of driving awareness of the technology firm among the UK investment community.

The UK-based office software and services provider has selected Yellow Jersey as its retained agency partner, with the work to centre on media relations campaigns to promoting the company's services, reports Gorkana.

A creator of workforce optimisation software for back offices to help manage work, staff and end-to-end processes, eg solutions sells software primarily to clients in the financial services, healthcare and utilities industries.

Its current clients include high-profile companies such as Aviva, Legal and General, Lloyds Bank, Nationwide Building Society, RWE npower, Barclaycard and The Co-operative Group.

Yellow Jersey director Felicity Winkles said: "We are delighted to have secured a new client in eg solutions … We look forward to working with the company to help raise its profile within the business and investment press at a pivotal time of its evolution."

Ms Winkles will lead the team in charge of handling the contract, alongside consultant Joe Burgess and junior consultant Josh Cole.