Launch PR hired to help promote Gut Week health campaign

Launch PR has been appointed by the organisers of Gut Week to raise awareness of the campaign.

The aim of Gut Week is to highlight the importance of digestive health and educate the public. It is organised by Yakult, in association with Core – the Digestive Disorders Foundation, Bowel and Cancer Research, St Mark's Hospital Foundation, The IBS Network, the Bowel Disease Research Foundation and the Primary Care Society for Gastroenterology.

The 2015 edition ran from August 31st to September 6th, marking the 17th consecutive year in which the campaign was held.

Following this contract win, Launch PR will run an integrated PR programme to support the Gut Week concept, reporting to Yakult UK's PR manager Sonya Hayden. Launch director Niki Wheeler will lead the agency's team.

The firm was hired for this brief based on its original campaign thinking and strong credentials in the health and wellbeing space.

Johnny Pitt, founder at Launch PR, added: "There is still a degree of stigma attached to gut health in the UK. We're motivated by helping to break down the taboo and encouraging the nation to talk openly about their digestive health."