Ceva to launch new Feliway advertising campaign in July

Ceva has announced plans to launch a new major national TV advertising campaign in support of its cat behaviour-enhancing product Feliway this July.

Designed to highlight the benefits of its leading veterinary behaviour aid among cat owners, the 30-second TV spot highlights a real-life case of an owner with a nervous cat who benefited from the use of the Feliway diffuser in her home.

It also includes information on Feliway Friends, Ceva's innovative new pheromone, which is clinically proven to help reduce tensions and conflicts in households with more than one cat.

The advert is aimed primarily at women and will be aired on ITV1, Channel 4, Channel 5, as well as digital channels such as E4, Film4, ITV2, ITV3 and ITVBe and London Live.  It will also be supported by Sky AdSmart, a new TV advertising technology that will make it possible for the new advertisement to directly target pet owners.

In a recent study, 84 percent of cat owners believed there was a significant improvement in how their cats got on after using Feliway Friends, which was shown to help bring calm in cases of newly-occurring and ongoing fighting.