Omnicom Health Group launches new DDB Health offering

Omnicom Health Group has announced the launch of a new network, DDB Health, bringing together several of its US and European professional healthcare agencies.

The new business combines the award-winning professional Omnicom Health Group agencies AgencyRx and Flashpoint Medical into a US-based unit with offices in New York and San Francisco.

It will also incorporate DDB Health Germany, DDB Health Paris and Synergy – a global medical education business with offices in London and Philadelphia – while partnering with other DDB offerings and agencies worldwide.

Josh Prince has been named as chief executive officer of the new DDB Health unit, with the dedicated integrated healthcare network set to build on the Omnicom Health Group's deep medical and healthcare experience.

As his first appointment, Mr Prince has appointed Jennie Fischette as president of DDB Health in the US.

Ed Wise, chief executive officer of Omnicom Health Group, said: "DDB's creative heritage is world-class. Align this with proven healthcare talent – talent that's helping clients innovate and grow through creativity and technology – and we have something powerful."