Aspectus PR wins brief with fintech firm Wealthify

Aspectus PR has helped the financial technology company Wealthify to launch its business in the UK.

The company was selected to support the launch of the online investment service after a competitive pitch, with Wealthify choosing Aspectus on the basis of its creative and energetic approach to communications.

It developed media messaging, planned and executed a creative campaign, and ran proactive media relations with a focus on top-tier audiences. The overall purpose of the campaign is to educate the public on the risks and rewards of investing.

The easy-to-use Wealthify service is intended to help bring investing to a mass-market audience, making it a potentially disruptive new player.

Katy Galasinski, group director at Aspectus, said: "We have loads of great ideas to get them on the front pages and will be using our excellent relationships with the business, national and broadcast media to achieve the best possible results."

Aspectus was able to draw on its experience of launching and developing the brands of companies such as eToro, DeGiro, Eagle Alpha and Knowsis.