Maxus UK launches tech-focused media specialist division in Scotland

Maxus UK has announced the launch of a new media specialist division in Scotland, with a focus on the tech industry.

The WPP Media-owned agency aims to be provide an innovative, data-driven and technology-grounded approach to media planning and buying through the launch of Maxus Scotland, which is to be headed up by Andrew Dunn.

Mr Dunn is the former managing director of Mediacom Dublin and will initially be supported by a team of five. The new business represents the first networked media agency to open in Scotland for more than a decade.

Its offerings will include access to Maxus Pie, a data and analytics package that provides small to medium-sized brands with the same quality of service typically reserved for larger advertising firms.

Nick Baughan, chief executive officer at Maxus UK, said: "Andrew is a proven leader with demonstrable experience of establishing and running a world-class media agency. I know he's hungry to shake up the Scottish media scene."

Maxus research indicates that 90 percent of Scottish businesses are currently going through technology-based changes, but only one-quarter feel able to cope, which makes the launch of Maxus Scotland a timely one.