Blue Latitude Health expands to US

Blue Latitude Health (BLH) has announced the opening of a new office in New York City, as part of wider plans to expand its presence in the US.

The privately-owned, healthcare-specialising creative marketing consultancy intends to offer its full services to US clients from this headquarters.

Insight, strategy, customer experience and creative services are among BLH's offerings – and co-founder and managing director of the firm Martin Brass said he is excited to be bringing this to clients in the US.

"Our model of 'strategy through creativity' is gaining measurable traction with clients making us very confident that our expansion and growth will be supported by quality delivery," he commented.

Fred Bassett, co-founder and head of strategy at BLH, hailed the development as an exciting milestone of his company's growth.

He added that this first step into the US demonstrates a commitment to taking innovative approaches to the healthcare marketing business all over the world.  

The firm counts some of the world's biggest healthcare and pharmaceutical companies as its clients, including Bristol-Myers Squibb, Pfizer and AbbVie.