Unity wins brief to promote Multiple Sclerosis International Federation campaign

Unity has been handed a new global brief to help the Multiple Sclerosis International Federation (MSIF) promote one of its key campaigns worldwide.

The socially-led Kiss Goodbye to MS campaign encourages supporters to take part in challenges and other activities to help increase awareness of the disease and MSIF's efforts to combat it, reports Gorkana.

It is based around the concept of "wear, dare and share", meaning people can participate by wearing red lipstick or clothing, or daring themselves or someone they know to do something unusual, before sharing their efforts on social media.

Based on the success of this campaign in Australia MSIF has tasked Unity with empowering local teams to increase their success metrics in other countries, with the agency to examine ways of building awareness and fundraising.

Davnet Doran, Unity's managing director, said: "This is a beautiful campaign that we are very excited about getting stuck into. MSIF do some brilliant work that speaks directly to our brand ethos of increasing human happiness by understanding an individual’s needs."

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