Fourth Day PR wins UK brief with Rocket Software

Fourth Day PR has been handed a new business-to-business UK PR brief by Rocket Software following a competitive review.

The contract will see the agency focus on raising the business IT solutions provider's UK profile among senior IT executives and business leaders, targeting verticals including IT, financial services, business, retail, banking and the public sector, reports Gorkana.

Rocket Software helps companies run critical infrastructure and business processes, and wishes to be seen as an expert in this field. It is also extending technology investment to embrace mobile, business analytics, cloud services and other innovations.

This marks Rocket's first PR appointment in the UK. The company is based in Waltham, Massachusetts, with locations in Europe, Asia and Australia.

Fourth Day was selected for its creativity and knowledge of the industry, as well as its complementary company culture.

Xanthe Vaughan Williams, director of Fourth Day's London office, said: "B2B technology is in the DNA of our agency, so we are looking forward to working with Rocket Software. Our mission is to communicate the opportunities that Rocket offers large organisations."

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