Publicis LifeBrands Resolute wins communications team of the year prize

Publicis LifeBrands Resolute has been named communications team of the year after winning the international challenge category at this year's PharmaTimes Awards.

The agency took part in a competition designed to mimic a real-life pitch situation, with teams asked to develop and present a strategic communications programme in two hours, creating ideas that were subsequently reviewed by a judging panel of senior industry marketers.

Publicis LifeBrands Resolute's work in the challenge was praised by judges for representing a "clear and compelling" creative offering.

Five finalists took part in the challenge, including fellow Publicis Health agency Real Science Communications, which was highly commended for its team's "enthusiasm and passion for science".

Victoria Wright, general manager at Publicis LifeBrands Resolute, said: "I couldn't have asked for a better result and I'm so proud of both teams."

This follows recent wins for the Public Health group at the recent Communique Awards, PM Society Digital Awards, PRWeek Awards, Cannes Lions and Creative Circle Awards.

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