MHP wins UK corporate affairs brief with Adobe

MHP has been handed a new UK corporate affairs brief by the software giant Adobe following a competitive pitch.

The agency won a retained brief to help raise awareness of Adobe's corporate profile, as well as driving greater understanding of the company's product portfolio and providing lobbying support where necessary, reports PRWeek.

According to the report, Hume Brophy – which has had Adobe listed as a client on the Association of Professional Political Consultants register since 2012 – will end its relationship with the software company following MHP's win.

Adobe has been working with Edelman on its US comms programme for more than a decade, with this partnership set to continue unaffected.

MHP currently ranks as the UK's 20th largest PR firm and the 60th largest in the world, according to the PRWeek Global Agency Business Report for 2016. Its current client base includes brands such as Arla Foods, Boots Opticians, Crossrail and Wolseley.

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