Kazoo named as UK PR agency for streaming service Twitch

Kazoo Communications has been handed a new contract by Twitch, an influential video and gaming streaming platform.

The client has selected Kazoo as its first UK PR agency partner, with the aim of growing its national presence by engaging business, technology and gaming media. The companies will commence their work together this month, reports Gorkana.

Under this new brief, Kazoo will run a content-driven press office for Twitch, including proactive and reactive communications, executive profiling and the release of breaking news on the platform to mainstream media.

The agency was selected for this brief on the strength of its pitch, during which it demonstrated a good understanding the Twitch platform and proven expertise in integrated comms.

Kazoo's managing partner Lydia Hoye said: "Twitch was a brand on our watch-list and one that we are huge fans of … [it] has changed and will continue to change the way people create and entertain."

The firm has experience of working with a number of leading gaming brands, including Xbox, Sony, Jagex, Capcom and Bethesda Game Studios.

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