Bite wins UK brief to promote lifestyle app Missbeez

Bite has been appointed as the retained UK comms agency of Missbeez, a mobile app that offers lifestyle and beauty services.

The agency won the comms brief following a competitive pitch and will be tasked with driving downloads of the app, helping the client achieve its aim of inspiring women to become successful self-employed professionals, reports Gorkana.

Bite will also run community management operations and campaigns across social media platforms such as Facebook, Twitter, Instagram and LinkedIn, in addition to producing content for the Missbeez blog.

The Missbeez app is designed to help connect women with a network of beauty professionals in an on-demand marketplace, providing services such as manicures and pedicures, hair removal, hair styling and makeup.

Rachel Gilley, deputy managing director at Bite, said: "We're extremely excited to be working with Missbeez. What it's doing within the beauty industry is truly innovative, and combines a commitment to improving the lives of working women, both those who use their services and those who provide them."

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