Lucid launches new strategic consultancy business

Lucid has announced the launch of a new strategic consultancy business, allowing the agency to offer an expanded range of services to its clients.

The new Lucid Strategic Consultancy will utilise an approach called momentum strategy, which has been developed following research involving some of the world's leading consumer brands.

Its services will range from early pipeline development to brand launches, portfolio management and mature product planning, with a focus on creating compelling insights, value and engagement.

The new division will be led by managing director Duncan Ferguson, who brings more than 20 years of industry experience to the role. Over the course of his career, he has worked with some of the world's biggest brands, giving him an insight into the key areas in which pharmaceutical companies could be performing better.

Mr Ferguson said: "I've researched and designed a new industry-leading approach that, combined with Lucid's experience and expertise, will generate exceptional commercial value and momentum."

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