Align Technology introduces new unified corporate branding

Align Technology has announced the introduction of a new company logo to unify its Invisalign and iTero brands.

The new Align logo allies the company's name with the new Invisalign brand identity that was launched earlier this year, offering a fresh and contemporary look to better represent the firm's commitment to innovation.

By providing a single, unified brand identity, Align is hoping to build upon the success its products have enjoyed since the formation of the business in 1997.

Joe Hogan, Align Technology's president and chief executive officer, said: "Our goal is to enable people of all ages to get the smiles they want through smile-changing technology that creates new opportunities for our doctors and their patients without disrupting their lives."

To date, Align has helped to treat more than 4.5 million patients with its flagship Invisalign clear aligner system, as well as training over 100,000 orthodontists and dentists, processing in excess of a million scans with the iTero system, and exceeding $1 billion in annual revenue.

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