Ranieri wins tech media brief with Asus

Ranieri has been handed a new brief by Asus, a leading international computer hardware and electronics company.

The agency has has been appointed to support the ongoing launch of Asus's latest products, focusing on media in the technology sector. Ranieri's team will work across the client's systems division, which includes laptops, tablets, smartphones, desktop PCs and wearables.

A particular emphasis will be placed on the design story behind the devices, with the overall aim of ensuring that the tech media recognise Asus's position as a leader in innovation, as well as increasing awareness and perception of the company's brand with consumers.

Sarah Tokeley, managing director at Ranieri, said: "As both a global brand and a company that pushes the boundaries of innovation, Asus is a perfect fit for us here at Ranieri."

Ranieri offers established media networks, industry knowledge and consumer insights to deliver impactful results for a wide range of tech brands, including JBL, Harman Kardon and AfterShokz.

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