RKM Communications wins brief with skincare brand Circadia

RKM Communications has been handed a new brief by Circadia, a US-based skincare brand that will soon be launching in the UK.

The agency has been tasked with handling the brand's British launch, as well as its ongoing press and publicity activities, in order to help Circadia establish itself in the UK market.

Circadia's skincare offerings will be exclusively distributed in the UK by UniqueSkin, with unique formulations centred on the circadian rhythms of the body to provide different modes of action and levels of activity depending on the time of day.

Products offer protection from environmental aggressors during the day and stimulate skin repair mechanisms during sleep, as well as incorporating paraben-free preservative systems and other ingredients for comprehensive treatment of ageing skin, pigmentation disorders, acne and rosacea.

The company was originally founded by the renowned skincare expert Dr Peter Pugliese, with his grandson Michael Pugliese overseeing the day-to-day running of the business as its chief executive officer.

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