Simplyhealth to launch new Great Run Day campaign

Simplyhealth and The Great Run Company have announced the launch of a new campaign called the Simplyhealth Great Run Day.

The event will take place over the weekend of the Simplyhealth Great North Run on September 9th and 10th, and will encourage people across the country to get active in whatever way they can, before logging their activity.

The aim will be to transform the weekend into a national celebration of running and movement, using the flagship Great North Run – which will be attended by more than 60,000 people – as an inspiration.

Research by Strava, the social network for runners and cyclists, revealed that the day of last year's Great North Run was the most active day of the year on its platform, and Simplyhealth is hoping to build on this existing interest to get more people moving.

Romana Abdin, chief executive of Simplyhealth, said: "We know that moving more is great for everyday health, both physically and mentally. It doesn't matter whether for you that means running a half marathon, or just taking that first step to getting active."

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