Seymour PR to promote feminine care range Kind Organic

Seymour PR has been handed a new brief by Kind Organic, the UK's first organic feminine care range for sensitive skin.

The agency has won a two-month consumer and trade press office brief and has been tasked with generating consumer product press coverage during Kind Organic's exclusive launch into 444 Boots stores in the UK and Ireland, reports Gorkana.

Additionally, the firm will oversee Kind Organic's introduction to the trade press, with a focus on communicating the brand's unique positioning in the retail health and beauty sector.

Kate Bache, Kind Organic's founder and chief executive, said the agency is well-placed to inform consumers and prospective stockists about the benefits this new natural alternative offers in the feminine care market.

Carie Barkhuizen, Seymour PR's managing director, said: "This is a really exciting win for us. Consumers are increasingly looking for more natural alternatives across a broader range of products and we believe this brand should be at the centre of that conversation."

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