Fusion Media wins UK brief with fitness tech firm Wahoo Fitness

Fusion Media has been handed a new contract by the fitness technology company Wahoo Fitness, which is seeking to broaden awareness of its products.

The US-based company has tasked the agency with increasing awareness of its key products – including smart trainers, bike computers and heart rate monitors – in specialist and national media, as well as launching new offerings to the press.

Wahoo's devices are used to capture and measure workout data, helping people understand what it means and devise more effective workouts. It has formed high-profile partnerships with Team Sky and two-time Ironman world champion Jan Frodeno.

As a relatively young challenger brand, Wahoo is looking to actively grow its community by reaching out to cyclists and endurance athletes across the UK.

Adam Tranter, founder and director at Fusion Media, said: "We want to be disruptive in this space and are excited to challenge and exceed what the market expects of smart and wearable fitness tech."

Fusion Media's portfolio of clients already includes a number of fitness-focused brands, including Strava, Evans Cycles, Shimano, Ribble Cycles and Royal Dutch Gazelle.

With over 20 years of experience within the tech PR market, we at Zenopa have the knowledge, skills and expertise to help find the right job for you. To find out more about the current tech PR roles we have available, you can search for the latest job roles, register your details, or contact the team today.