Houston PR wins new brief with Aptitude Software

Houston PR has been handed a new brief by the financial software specialist Aptitude Software, covering the US and UK markets.

Designed to provide chief financial officers (CFOs) and finance teams with information and insights to support their business, Aptitude's software has seen rising demand from clients as forthcoming accounting policy compliance deadlines approach.

The firm recently acquired the revenue management software provider RevStream to support its growing client base, and has now tasked Houston PR with helping to raise its profile, reports Gorkana.

Houston PR account director James Horne will take the lead on the account, with the Somerset House-based agency's Hamish Thompson, Michelle Jeffery and Polly Fairbank assisting.

Mr Thompson, who serves as Houston PR's managing director, said: "With four major international accounting standards coming into effect over the next three years, Aptitude Software is perfectly placed to relieve the huge pressure being placed on CFOs and finance teams."

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