WE Communications to help promote McDonald’s consumer tech offerings

WE Communications has won a new brief with the fast food giant McDonald's that will see the agency working to promote its various technology-led services.

The global restaurant brand held a competitive review for the brief last month and has selected WE Communications to bolster awareness of its growing range of consumer technology offerings, according to The Holmes Report.

In recent years, McDonald's has been looking to overhaul its service offering with new delivery, mobile ordering and tableside service technologies, and is working on further upgrades to its core restaurant experience.

Jano Cabrera, senior vice-president for corporate relations at McDonald's, said: "We are excited to work with WE on communicating McDonald's many new consumer experiences … We have more planned and are looking forward to working with WE as we raise the bar on new experiences at McDonald's."

The new assignment is not expected to impact McDonald's six-decade-long relationship with its key global partner, Golin.

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