Spark Communications wins new brief with procurement software company Ivalua

Spark Communications has been hired to help build the profile of Ivalua, a leading procurement software company.

The firm is a global leader in cloud spending management solutions and works with more than 250 companies worldwide, including high-profile brands such as Michelin, Credit Suisse, Whirlpool, Sagemcom, Swissport and Orange.

Ivalua has tasked Spark with raising awareness of the brand in the UK through thought leadership and media relations activity, targeting media coverage in the procurement, supply chain, finance and enterprise IT sectors.

Alex Saric, chief marketing officer at Ivalua, said: "Spark has demonstrated the creativity and market knowledge required to communicate how procurement can deliver ever more strategic value to organisations."

Spark is hoping to highlight Ivalua's capabilities at a time when companies are becoming more dependent than ever on their supply chains to deliver products and services, meaning procurement services are seeing significant demand from a growing range of organisations.

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