Brands2Life appoints two new corporate practice directors

Brands2Life has announced the appointment of Lucie Smith and Sam Holl, who will be joining the firm as corporate practice directors.

The new additions will be tasked with shaping the direction of the Brands2Life team as it delivers work for its clients, which currently include HCA Healthcare, Rentokil and Arup. Their overarching goals will be to drive growth and lead client work.

Ms Smith has ten years' experience in the field of corporate communications, most recently working at Three, and previously at Travelex and techUK.

Meanwhile, Mr Holl is joining the agency from Kindred, where he worked on integrated programmes for clients such as the Department for Transport, LV and Volkswagen.

Claire Rudall, one of the managing directors at Brands2Life, commented: "Sam and Lucie's experience will be invaluable in helping us achieve high impact results for our clients."

She added that their skillsets would lend themselves well to delivering the "thoughtful, confident communications" that Brands2Life customers require.

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