Looks like you’re on the UK site. Choose another location to see content specific to your location
Scaling Your Life Science Startup: Hiring Challenges & Solutions

Eddie Baxter
When a life science startup begins to scale, hiring quickly becomes one of the hardest parts to get right. That’s particularly true for commercial roles, where there’s immediate pressure to generate revenue, often before everything else is fully in place.
From what we see at Zenopa, it’s rarely just about finding candidates. The real challenge sits in aligning expectations, timing, and the reality of what the role actually looks like day to day.
The reality of hiring commercial talent:
Commercial roles in startups tend to be broader than expected. A sales hire isn’t just selling. They’re opening new territories, feeding back market insight, shaping messaging, and sometimes working around gaps in product or support.
That can be a difficult sell in itself. Candidates are interested in the opportunity, but they’re also weighing up risk. Questions around commission, product readiness, and long-term direction come up early, and if those answers aren’t clear, people tend to step back.
There’s also a gap between what many startups want and what’s available. Hiring managers often look for someone with deep sector knowledge, existing relationships, and the ability to operate independently straight away. Those candidates do exist, but they’re usually not actively applying for roles. Reaching them takes a more targeted approach than a standard job advert.
Where things start to slow down:
Hiring processes can also create friction without meaning to. Some startups move quickly at the start, then hesitate when it comes to making a final decision. From a candidate’s perspective, that uncertainty can be enough to lose interest.
We also see interview processes that don’t fully reflect the commercial nature of the role. There can be a strong focus on technical understanding, but less time spent on how someone would actually perform in front of customers, manage a pipeline, or deal with rejection. That makes it harder to judge whether the fit is right.
What tends to make a difference:
The companies that navigate this well are usually the ones that are clear and realistic from the outset. Being upfront about where the business is, what support is in place, and what still needs building tends to build more trust with candidates.
It also helps to widen the approach to hiring. Not every role needs to be filled permanently straight away. Bringing in someone on a contract basis, or speaking to candidates who are open to a step sideways rather than a step up, can open up options that aren’t always obvious.
This is where working with a specialist life science recruiter can make a noticeable difference. At Zenopa, a lot of our work comes from ongoing conversations with candidates who aren’t actively applying but are open to the right opportunity. That gives a clearer view of what people actually want, what might cause hesitation, and how far a role needs to flex to secure the right hire.
A more practical way forward:
Scaling a commercial team in life sciences is rarely straightforward. The roles are evolving, candidate expectations are shifting, and timelines are often tight.
Working with a life science recruiter who understands those pressures can take some of that weight off. It’s not just about introducing CVs. It’s about shaping the role, setting realistic expectations, and helping both sides move with more confidence.
For startups trying to grow without losing momentum, that kind of support can make the process feel a lot more manageable and, in most cases, lead to better long-term hires.
For more information, visit the Life Science Recruitment page or get in touch!
Why It’s So Hard to Hire in Medical Devices Right Now
Next articleStay informed
Receive the latest industry news, Tips and straight to your inbox.
- Share Article
- Share on Twitter
- Share on Facebook
- Share on LinkedIn
- Copy link Copied to clipboard