Building a Brand That Attracts Animal Health Professionals

In the world of Animal Health, brand and employer reputation is the most valuable asset you could have. As an Animal Health recruiter at Zenopa, I speak with professionals in the industry, who are highly selective about the brands they choose to work with. To attract, as well as retain, the best talent, it is essential that your brand resonates with employees on a deeper level- beyond the job spec.

Reputable, Science-Led Products:

Animal Health professionals want to work with companies that are respected for their products. Companies that invest in their R&D, leverage innovation and plan strategically for the long-term, send a clear message- they lead, not follow. Having a forward-thinking product pipeline shows both ambition and purpose. These are two things that the top candidates actively seek out when job seeking.

A Seamless Candidate and Employee Experience:

The Animal Health industry is small, word of mouth carries weight. They way companies treat candidates during the recruitment and onboarding process influences your reputation, and a poor experience spreads fast.

From my experience as an Animal Health recruiter, the most successful employers treat every touchpoint with a candidate as part of their brand, and it makes a real difference.

Visible Progression Opportunities:

One of the biggest motivators remains to be career development. Whether it is moving into leadership or into new areas, professionals focus on seeing whether they have a future within your organisation. Having clear internal pathways and regular one-to-ones to discuss personal development help attract the top professionals and keep them engaged long-term.

Final Thoughts:

Strong brands in Animal Health are built from the inside out. Through trusted products, positive experiences and clear values, you are able to build that brand.

I can say with confidence that when your brand reflects what Animal Health professionals value, recruitment becomes a lot more natural.

At Zenopa, we help our clients strengthen their employer brand everyday. If you are ready to attract the right talent, we are here to support.

Reach out to find out how!