3 Monkeys wins psoriasis brief with Forest Laboratories

3 Monkeys Communications has won a new brief with Forest Laboratories to raise awareness of the established psoriasis brand Exorex.

The agency's project campaign includes consumer and healthcare professional media relations, stakeholder engagement and social media community management, with the aim of the initiative being to educate sufferers on the benefits of the product range, reports Pharmafile.

Forest's in-house communications team will work with 3 Monkeys on the new advertising push for Exorex, which has been on the market for more than 13 years.

The pharmaceutical company selected its new PR partner on the basis of its proven understanding of the market, its relationships with key media outlets and creative approach to advertising.

Dr Martin Godfrey, managing director of 3 Monkeys' health and wellness division, said: "This campaign allows us to demonstrate our unique mix of consumer understanding within the health environment and is another exciting win."

3 Monkeys launched its health PR division earlier this year, with qualified physician and comms specialist Dr Godfrey joining the agency at the same time.