33Seconds wins marketing brief for General Assembly

33Seconds has won a brief with General Assembly, a new tech company that hosts education classes with a focus on entrepreneurship.

The agency has been tasked with raising brand awareness and driving sign-ups of students and instructors across Europe and Australia, with General Assembly campuses located in London, Berlin, Sydney and Melbourne, reports PRWeek.

Having recently secured funding from high-profile investors such as Amazon founder Jeff Bezos, the firm wishes to establish a reputation as a thought leader in its sector, with 33Seconds becoming the first agency it has worked with in Europe.

Angie Lee, General Assembly's director of marketing and communications, said: "Alice Regester and her team really understand General Assembly's mission to increase access to high quality off and online education in technology, business and design."

Led by Ms Regester and fellow managing director Dominic Cook, 33Seconds is a specialist social media marketing and technology PR agency that serves clients including HTC, SoundCloud and MTV.