Babel PR and Airfoil announce new affiliate partnership

European agency Babel PR has announced an exclusive affiliate relationship with Airfoil, a fellow tech communications agency based in the US.

The agreement will allow new and existing clients of the two companies access expertise, experience and local support across a greatly expanded range of markets, from North and South America to Europe, the Middle East and Africa.

Global programmes managed by either agency will be sourced to the other, allowing clients that require niche expertise, geographic focus or capabilities to benefit from the combined capabilities of both firms.

Campaign activity will be delivered by teams based primarily in Silicon Valley, London and Detroit, with the partnership agreement following an extensive  review of potential alternative partners by both Babel PR and Airfoil.

Ian Hood, Babel PR's joint managing director, said: "For technology start-ups, mid-market challengers and established brands, the collective capabilities of Airfoil and Babel are unrivalled."

The European firm is a leading player in the tech PR space and serves clients such as Philips, MobiTV and Oregan Networks.