Bartle Bogle Hegarty and St John Ambulance launch interactive campaign

Bartle Bogle Hegarty and St John Ambulance have launched a new advertising campaign to highlight the importance of first aid skills.

The advert aired for the first time on September 16th 2013 and depicts a boy being injured by a fall with nobody present but his father, emphasising the point that trained volunteers cannot always be on hand to provide assistance.

At the end of the commercial, viewers are encouraged to visit the St John Ambulance website and use an interactive guide to find out how to administer life-saving first aid that would save the boy's life.

The campaign has been launched in response to research suggesting that 55 percent of parents lack essential first aid skills.

Sue Killen, chief executive of St John Ambulance, said: "We don't want anyone to be helpless in a first aid situation, especially when learning lifesaving skills is so simple."

St John Ambulance is one of many high-profile clients of Bartle Bogle Hegarty, which also works with brands such as Baileys, Bang and Olufsen, British Airways, Clarks, Dove, Dulux and Google.