Beiersdorf hails ‘new era’ for men’s hair

Beiersdorf has hailed the launch of its new Nivea for Men Hair product it will soon be supplying to pharmacies.

The Hair Recharge line encompassing shampoo and tonic contains a combination of creatine and carnitine which stimulate hair follicle metabolism and those of hair roots.

According to the firm, laboratory tests have shown the regrowth of strong and healthy hair in male test subjects over a number of months.

“Even if laboratory director of Hair and Scalp at the Hamburg Skin Research Centre, Dr Thomas Schmidt-Rose cannot promise any miracles, something can be done about hair loss,” the company said.

It added the launch of the product line would be followed up by TV and print adverts, in addition to an extensive promotional tour and lottery.

Last week, the Nivea skincare brand announced the launch of its “Beauty is…” umbrella brand campaign.