Beiersdorf launches anti-ageing Nivea products for men

Beiersdorf has announced the launch of Nivea Men Active Age, a new selection of anti-ageing skincare products, in the UK market.

These new additions to the company's male grooming line-up include three different products – an aftershave moisturiser, a day moisturiser and a night regenerator, all of which are available immediately, reports The Grocer.

Each of these new offerings incorporates nutrients to help reduce wrinkles, while also strengthening, protecting, moisturising and adding firmness to the skin.

Additionally, Beiersdorf is introducing Nivea Vital Multi-Active Anti-Age Serum, which is aimed at women over the age of 55.

This latter product is a new addition to the Vital range, which was rolled out in the UK in March 2013 following considerable success in overseas markets.

Last month, Beiersdorf announced the commencement of a long-term corporate social responsibility campaign associated with the Nivea brand, incorporating various measures to strengthen family bonds in different countries around the world.