Beiersdorf launches new website

Beiersdorf has launched an updated version of its website, which it asserts will allow visitors to access important information and data “as quickly as possible”.

The organisation announced that the “innovative” concept regarding the navigation system on the site means that increased focus is now placed on the user.

As such, content is no longer allocated to one fixed area.

Rather, its location is based on the interests of different categories of site visitors, such as investors, business partners, job applicants and journalists.

Beiersdorf explained that its global product ranges – Nivea, La Prairie and Eucerin – will have a stronger presence on the new website, with links and further information about the brands being made available.

It added: “Classic advertisements from the past relating to Beiersdorf’s brand world are available to watch in the Our History section.”

Earlier this year, Beiersdorf published the latest version of its Sustainability Report, which provides information about its worldwide activities in a range of fields, including business management, environmental protection and occupational safety.