Beiersdorf reports year-on-year growth in 2012

Beiersdorf has published its financial results for the 2012 business year, during which it was able to meet its sales and earnings targets for the period.

In organic terms, the company's 6.04 billion euro (5.26 billion pounds) sales total represented a 4.7 percent improvement on the previous year's total, while its earnings total came to 735 million euros, up from 646 million euros in 2011.

Both its consumer and Tesa business units experienced year-on-year growth, with all of Beiersdorf's core brands – Nivea, Eucerin and La Prairie – generating robust organic growth.

In 2013, the company expects to build on this momentum, with sales growth in excess of the market and a further improvement in its earnings margin.

Stefan Heidenreich, chief executive officer of Beiersdorf, said: "The focus remains on strengthening our brands – first and foremost Nivea – developing innovative products and extending our presence in emerging markets."

This comes after the firm recently announced a major visual rebranding for the Nivea range, while also tying up a high-profile sponsorship deal for Nivea Men with Spanish football giants Real Madrid.