Billington Cartmell launches new Superdrug ad campaign

Billington Cartmell is running a special advertising campaign to mark Valentine's Day for the Superdrug chain of stores.

The advertisement is the first the company has produced for the brand since becoming its agency partner earlier in the year, reports Campaign.

Superdrug staff members are shown dancing in celebration at the bargains on offer in the advert, which has been screened in recent weeks in the lead up to Valentine's Day tomorrow (February 14th).

Gavin and Stacey actress Joanna Page, who is also known for her role in the romantic comedy film Love Actually is featured in the advertisement.

Matt Walburn, the Superdrug marketing director, said: "This year brings a new look and feel to our TV advertising."

The advertisement will return to screens for Mother's Day and other seasonal times of the year.

Billington Cartmell's other clients include paint company Dulux, lager brand Carlsberg, mobile phone operator Orange and headphones manufacturer Sennheiser.