Bray Leino creates new health and wellbeing PR division

Bray Leino has announced the creation of a new health and wellbeing PR practice, in response to rising customer demand.

The agency will be aiming to help clients effectively manage the changes taking place across the NHS and healthcare industry, with a prescription and licensed business arm to be created alongside a wellbeing division, reports PRWeek.

New recruit Hayley Knight will lead the first of these two units, leveraging her past experience with organisations such as Just Health PR, Red Door Communications and Munro and Forster.

Meanwhile, account director Verity Cash will head up the wellbeing practice, with the two both set to report to company director Sally Bradford, who will assume overall leadership of the new business.

Ms Bradford said: "We hit a critical mass of health and wellbeing clients within the PR business, which made it apt for us to set up a specialist practice."

Bray Leino is a top 20 communications agency in the UK and serves high-profile clients including BP, Virgin Media, Wrigley and Legal and General.