Capella PR wins new contract with Marin

Capella PR has won a new contract with global advertising technology business Marin following a competitive three-way pitching process.

The agency has been brief with creating a campaign that communicates the story of Marin to the national and trade media, thus ensuring its client is able to lead the debate over the future of advertising, reports PRWeek.

Marin manages more than 2.5 billion pounds in advertising spend for some of the world's largest brands and media agencies, operating a platform that is able to minimise the complexity facing advertisers running multichannel campaigns.

Leading clients include Hotels.com, Easyjet, Betfair, Littlewoods, Salesforce.com and Asda.

The contract will be led by Gareth Thomas, Capella PR's founder, who launched the agency last summer after departing his position at Brand2Life, the former holder of this account.

Mr Thomas said: "Online advertising enjoys highest share of UK ad spend, putting Marin at the heart of how companies acquire customers and revenue today."